What went wrong?
Before Quibi launched on April 6, it set off a great deal of skepticism among observers of the streaming world. A streaming service? Available only on mobile devices? In which none of the content is more than ten minutes long? Sure, the company had big name executives—Jeffrey Katzenberg and Meg Whitman—behind it, it was able to enlist big stars and creators, and it was well-capitalized at launch, to the tune of nearly $2 billion. Investors...
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