Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The source added that VidCon is not a distressed asset, but it's unclear what price Paramount is seeking. Representatives from both Paramount and Oaklins... Read this story
