'Big agencies with a lot of overhead are not going to work': The CMO of Bank of America explains how ad agencies are going to have to change
Business Insider -

According to Bank of America chief marketing officer Meredith Verdone, everything the company does is rooted in its brand purpose of making financial lives better.

The brand has been at the forefront of brand safety, she said, appointing Terri Schriver to lead the charge full-time this summer.

The traditional agency operating model needs to change, according to Verdone, adding that customer privacy is the number one issue confronting marketers today.

With the chief marketing officer's mandate...


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