‘Data is the new oil’: Virginia Tech professor wants to protect the personal data of marginalized communities
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“Companies say data is the new oil,” Rosa said in a May 16 press release from the university. “They come and extract data for the sake of profit. They monetize things like love, things like caring, and things like friendship for the sake of profits. And when we think about that in terms of Indigenous communities, this becomes an even bigger problem.”

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