Peter Bart: As Disney Breaks All The Rules With ‘Hamilton’, Are Summer Movie Launches Still Viable?
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It’s real but surreal: Hamilton, the hottest show of its generation, opens Friday as a streamer! There’s no giant launch party, no massive media campaign. This will not be My Fair Lady time revisited. But the “non-event” is an appropriate metaphor for the challenges facing Hollywood in launching “new” product to a comatose pop culture. [

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