Proper Nutty, an artisan peanut butter company founded in 2012, hired a boat to sail the River Aire today (April 25). This is the second time Proper Nutty has sailed a boat to spread the word about its peanut butter. In 2022, the company used it in a bid to convince Asda to stock its products after owner Simon Greenwood-Haigh saw traditional methods weren’t working. Chris Crosby, of Proper Nutty, said: “It was quite a long time trying to get their attention, we tried a few different things.... Read this story
