1-800 Contacts has been a pioneer of direct-to-consumer healthcare for 25 years.
CEO John Graham said eyecare companies were faster to adapt to a direct-to-consumer model because so many people pay for their contacts and glasses out of pocket as opposed to through insurance.
He said there are two ways to get attention in healthcare — accessibility or cost — and it is usually a compromise between the two. The areas ripest for disruption are the places where you can break that compromise and...
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