Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming one of the most talked about phenomena on the internet. To this day, many of Lil Yachty’s followers haven’t realized that his strange behavior was part of an... Read this story