Card reward programs are proving to be highly effective in building customer loyalty across industries, especially the travel sector, which is roaring back after several years of deep losses. That’s according to “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” a PYMNTS-Banyan study that surveyed more than 2,000 consumers in the United States […] The post How Personalized Card Reward Programs Are Driving Customer Loyalty first appeared on PYMNTS.com. Read this story
