In the name of beer sales and taco Tuesday nights, Cinco de Mayo has morphed from a symbol of anti-imperialist struggle into a lucrative marketing opportunity for corporate America. Cinco de Mayo’s fight night—a stage for high-profile fights and staggering paydays, with renowned headliners like Oscar De La Hoya and Floyd Mayweather Jr., generating millions in revenue—has, too, become a cash grab for the boxing industry. This Cinco de Mayo weekend, Saúl “Canelo” Álvarez, this era’s top earner, is... Read this story
