How social media turned the NBA into a made-for-tv drama
SBNation -

The league is thriving and ratings are up, despite what some see as a lack of competitive balance. There’s one good reason why. Last Christmas, the NBA did what it has done for the better part of two years now: thrive despite structural disadvantages.

Stephen Curry, Chris Paul, and Isaiah Thomas sat on the bench with injuries while their teammates laced up for the seasons first ABC matchups. The always-marquee slate was marred by a plague of bad ankles, legs and hips.

And yet, ratings on...


Related Articles