Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola is Welcome,” features handmade Coke logos made by shopkeepers and artists from around the world. The team behind the campaign—led by ad agency VML, developed by WPP Open X, and supported by EssenceMediacom and Ogilvy PR—scouted the logos from hundreds of examples. [Photo: Coca-Cola] “It’s... Read this story
