Online Black Friday sales this year reached a record $9.8 billion, according to data from Adobe Analytics. That’s an increase of 7.5% over last year’s Black Friday online spending, when inflation and rising costs were hitting consumers hard. The largest driver of online Black Friday sales came from mobile. Adobe Analytics says smartphone shopping accounted for $5.3 billion of all online Black Friday sales. Smartphone online sales were up 10.4% year-over-year. Another factor in increasing... Read this story
