Consumer packaged-goods companies are rapidly turning to digital technologies to help capitalize on fast-changing customer preferences.
Ferrara Candy Co., for example, tapped SAP to more quickly integrate data from multi-billion-dollar mergers.
And software from the German tech giant also helps inform the research process, cutting the development timeline by as much as 50% for new innovations.
"Every CPG company is facing the challenge of consumers getting really bored really quick," Chief...
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