When Did “Press Tour Style” Become Such a Big Deal?
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Luca Guadagnino’s tennis tryst Challengers opened in theaters to $15 million this weekend, earning it the top spot at the domestic box office and the damp-browed adoration of style-minded critics and horny TikTok fans alike. But if the decision to hold the film’s planned release last fall due to the SAG strike is any indication, some of its box-office success is likely thanks to the tireless promotional efforts of its stars Zendaya, Josh O’Connor, and Mike Faist, who spent the last month flying...

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