Mom wasn’t always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother’s Day advertising highlighted those pre-maternal wild hairs and personality traits, which might be long buried but could still be very much intact? Teleflora, a brand that’s made its marketing bones in recent years with its unconventional love stories, has created a two-hankie ad centered on the women—the... Read this story
