Over 54 brands presented new watches—or novelties, as we call them in watch world—this week at Watches & Wonders 2024. The tradeshow is by far the biggest event on the horological calendar—the place where virtually every major watchmaker unveils almost everything they plan on rolling out over the year ahead. GQ’s Cam Wolf and British GQ’s Mike Christensen spent the last few days ping-ponging back and forth through Geneva’s sprawling Palexpo convention center to try on hundreds of new releases... Read this story
