One marketer cracked the hotel review system and consistently dominates TripAdvisor ratings. Her strategy can help you crush your next job interview — or optimize your business.
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John Tierney writes the "Findings" science column for The New York Times; Roy F. Baumeister is a social scientist and psychologist, and is the Eppes Eminent Scholar and a professor of psychology at Florida State University.

The following is an excerpt from their book, "The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It."

In it, they focus on Adele Gutman's success at the Library Hotel Collection, whose properties, through her efforts, consistently rank at the top of...

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