A four-month investigation by Business Insider chronicles the rise and fall of the movie-ticket-subscription startup MoviePass.
The $10-a-month price change done in August of 2017 helped MoviePass become a sensation, but it also led to the ousting of its founder Stacy Spikes — and the use of questionable tactics to keep the company afloat.
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For a fleeting moment, MoviePass was the biggest disrupter in the movie business.
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