‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies
Digiday -

In the absence of third-party cookies, publishers are the gatekeepers of audiences outside of the likes of Google and Facebook, according to a publishing exec who says agencies are trying to that rich data via new programmatic deals.

The post ‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies appeared first on Digiday.

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