Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
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Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating.  The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed design, new features and a global campaign that speaks to people who are close to swearing off app-based dating. Created by Bumble’s in-house creative studio, the...

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