Throughout Lululemon's 25-year athleisure reign, the Canadian-born brand has garnered a passionate fanbase that few can hold a candle to. The brand has a Subreddit with more than 479,000 users, 4.8 million followers on Instagram, and #lululemon growing with over 590,000 videos on TikTok. Whatever's in its best-selling secret sauce, the internet has a hankering for it. No matter where your habit falls on the shopping spectrum — from Lulu-curious noob to veteran Lulu-lover with a color-coded Align... Read this story
