John Keeble/Getty Images
Uber bought the electric bike startup Jump in 2018 for $200 million.
The company's red, shiny e-bike technology had an edge over its competitors, promising ease of use and convenience.
A recent Vice report details how just two years at Uber sent the company and its electric bike on a downward spiral.
Former employees told Business Insider that Uber's New Mobility unit and its leaders lacked bike-share experience, including then-head Rachel Holt.
"They put Rachel Holt in...
Read this story at Business Insider