The rise and fall of the Jump bike, the electric machine that wooed Uber into a $200 million sale and is now being discarded by the thousands
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Uber bought the electric bike startup Jump in 2018 for $200 million.

The company's red, shiny e-bike technology had an edge over its competitors, promising ease of use and convenience.

A recent Vice report details how just two years at Uber sent the company and its electric bike on a downward spiral.

Former employees told Business Insider that Uber's New Mobility unit and its leaders lacked bike-share experience, including then-head Rachel Holt.

"They put Rachel Holt in...

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