Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to gain a clearer picture of the emotional tenor of a scene. At the Possible conference in Miami, executives from CTV, marketing... Read this story
