When up means down: why do so many video game players invert their controls?
The Guardian -

This is a genuinely fraught topic: is it generational, habitual, or explained by neuroscience? I asked the experts

Imagine you are playing a video game where you’re looking out over an explorable world. You have a controller in your hand and you want your character to look or move upwards: in what direction do you push the joystick?

If the answer is “up”, you’re in the majority – most players push up on a stick, or slide a mouse upwards, to instigate upward motion in a game. Most, but not all. A...

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