The world has changed a lot since the early aughts, but Ogilvy and Mather's “Wanta Fanta” earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has now been remixed and reimagined for Gen Z. Embracing enjoyment and pleasure over necessity is the inspiration behind Fanta’s “Wanta Fanta” reprise. Created with Coca-Cola’s global marketing partner WPP Open X, this campaign taps into the original spirit of the... Read this story
