Non-grocery categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms such as Zepto, Swiggy Instamart and Blinkit as they continue to diversify their range of offerings beyond food-related products to tap a larger user base.While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories on such platforms, people aware of their growth... Read this story
