Retail media’s evolution: How retailers are finding a way to break in and stand out
Digiday - 2024-04-17T13:36:50.000Z

Jakob Bak, senior vice president, co-founder, Adform Mónica Vázquez, product lead, Adform Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching […] Read this story