“To make something that is completely unnecessary but gives us joy satisfies a very important human need,” says IWC CEO Christoph Grainger-Herr. We're speaking at the brand’s HQ in Schaffhausen, and our conversation inevitably turns to the grand new—and maddeningly complicated—IWC Portugieser Eternal Calendar. “Because if we just made the functional, the bland and the useful, the world would be a hell of a boring place.” If you’re looking for reasons why IWC and Grainger-Herr deemed it important... Read this story
