Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company's portfolio. In addition, the new first-party data platform will power WBD's converged Data-Driven Video offering. Between the lines With the announcement, WBD is... Read this story
