A thirst for increasing revenue means more content for our eyeballs, but do some events now risk killing the golden goose?We have entered an era where World Cup tournaments feel like the equivalent of a four‑hour director’s cut: brilliant but flawed, with too many throwaway scenes before the thrilling denouement. The men’s Cricket World Cup took 38 days and 45 matches to whittle 10 teams down to four semi-finalists – which, astonishingly, was 10 days longer than the entire 2022 Fifa World Cup in... Read this story
