Jocko Willink and Leif Babin are former Navy SEAL commanders with a new book, "The Dichotomy of Leadership."
They have worked with more than 400 businesses since founding their leadership consulting firm, Echelon Front, in 2010.
They said that strong leadership does not including making demands and micromanaging, which is what pop culture has led many civilians to believe works in the military.
Former Navy SEAL commanders Jocko Willink and Leif Babin are tough-looking guys.
Every morning at...