According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen, IAB's president and CEO, said during the NewFronts Main Stage at Convene 225 Liberty on Wednesday. "Understanding next-generation solutions through NewFronts is as relevant and as important as ever before." Like last year, IAB brought back its Main Stage event for the 2024 NewFronts, allowing... Read this story
