Britvic’s soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a “dangerously potent” platform. “Warden” shows an inmate being busted for having a can of Orange Tango—“the most powerful flavor on the street”—disguised as a generic orange soda. Just a taste of the soft drink sends the warden suggestively dancing around the prison, in a scene... Read this story
