When Golloria George woke up to an influx of Instagram comments urging her to try Youthforia’s Date Night Skin Tint Serum foundation in its darkest shade, she initially planned to ignore it. The 23-year-old Sudanese-American content creator built her platform by testing makeup brands’ darkest shades. It’s both a fun resource for dark-skinned makeup lovers who’ve felt neglected by popular brands and a reminder that the beauty industry’s colorism problem runs deep even in 2024. So, when beauty... Read this story
